We decided on a listing and marketing strategy that yielded a large number of buyers through the door in a short period of time. This allowed the homeowner to plan a trip out of town, taking the dog, so prospective buyers could have unlimited access to the home and it would stay in show-ready condition for those showings. In addition to an easy-to-show option for other agents, we ran two full days of open houses to capture unrepresented prospective buyers and neighbors who might have a vested interest in choosing their new neighbors!

We ensured that the furniture, art, and decor were consistent with buyer expectations at this price point. The seller's existing furnishings were sparse, which can sometimes give buyers an idea that the home has wasted square footage that they don't want to pay for. We own a staging company and we offer complimentary staging on our listings. By rearranging the homeowner's furniture and layering in staging pieces, rugs, artwork, pillows, blankets, and lamps, we were able to create a cohesive space that was inviting and appealing to buyers. It also allowed prospective buyers to see the flow and flexibility of the floorplan.

Additionally, some sellers and listing agents are scrimping on photos because the market is so hot. This is not our approach. Instead, we opt to offer a full suite of photography services to ensure a home's best features are captured. This home was only two blocks to the beach, so drone footage was key for highlighting the home's close proximity to the ocean, as well as local restaurants, shopping, parks, and downtown. The home also had beautiful trees and outdoor lighting so it was magical at night. Natural light, however, is better for interior photos so homes look light and bright. By offering twilight and daytime photos, we were able to highlight the home's best features both day and night.

And lastly, we raised the price. By a lot. $74,000 dollars to be exact. The seller had reduced the price to well-below market-value, coupled with lingering days on market, prospective buyers found themselves asking, "What's wrong with it that it hasn't sold?" Once the full value of the property was presented in the listing, the furnishing and decor highlighted the home's best features, and the property was marketed effectively, the value was obvious to prospective buyers.